BACtrack, the primary breathalyzer brand we offer, was on hand at various Super Bowl pre-game festivities that took place around San Francisco, its headquarters and the host city for the Super Bowl.
BACtrack Referees were out and about at fan events like Super Bowl City and the NFL Experience, and at annual Super Bowl parties like the Rolling Stone Magazine Party. The referees offered free BAC testing to help fans and party-goers drink smarter.
Check out the fun video BACtrack shared with us, and don't miss their related video, which demonstrates how many drinks it takes a 300 pound NFL player to reach 0.08% BAC.
In addition, BACtrack analyzed data points from unique BAC tests collected anonymously from users of BACtrack Mobile and BACtrack Vio smartphone breathalyzers to create the Super Bowl 50 - BACtrack Consumption Report.
The key finding: People drank a lot and drank continuously throughout the game.
Notable insights are below:
The Big Game Equates to Big Drinking
- BAC levels during Super Bowl game time (3:00 PM to 8:00 PM PST) averaged .079%.
- The average BAC level for non-holiday Sundays in 2015 was 0.053%; game time average BAC is 50 percent higher
- During the game, Carolina Panther fans (0.080%) had higher average BAC levels than Denver Bronco fans (0.062%)
- Pre-game average BAC (11:00 AM to 2:00 PM PST) was 0.039% and increased to 0.072% by 3:00 PM
- Average BAC peaked at 0.084% by the end of Q4, and the Broncos were the champs
- Average BAC post-game (9:00 PM PST) was still high at 0.075%
Could it be BACs were higher than expected and Super Bowl fans took to drinking earlier due to the defense-oriented match up, and commercials considered less exciting than years past? We think so.